How translation and language services boost business opportunities
You want your company's products and services to reach as many people as possible. The best way to do this is by scaling to global markets. Translating your content into other languages and making sure that it is readable for everyone is key to reach regional and global audiences.
Translate your content.
An interconnected world creates audiences that demand to be spoken to in their own language. As a result, in 2020, the global language services market size in 2020 was forecast to reach around 48.4 billion U.S. dollars and kept growing further throughout 2021 and 2022. Information technologies, trade, telecommunications, healthcare and manufacture are among the chief industries requiring language services today. Your industry sure is taking advantage of this interconnectedness.
The most successful organizations partner with language services providers that understand their industry and create copy that resonates with actual and potential customers in their native languages.
Language services aside, your global initiatives need to be crafted from within. You achieve this by creating a global engagement strategy.
Create a global engagement strategy. Learn how to scale to global markets.
You can't just translate your content and expect it to be understood by every international audience. You have to take into account different factors, such as cultural differences and regional nuances, and adapt the language accordingly. Your global engagement strategy should be a channel that provides insight and value for your customers and leads in every stage. These 10 tips will help you develop a sound and effective global engagement strategy:
Always put your customer at the forefront of your content
Understand your audience; be a guide to them
Showcase your services, products and values, always focusing on the benefits
Make your content readable for everyone, using simple language and short sentences
Ensure that your customer relationships and help channels are properly translated and adapted to each market
Use social media to reach your audience and make contents shareable by adding social sharing buttons
Translate and globalize your content using free tools, such as MateCat or AWS Translate
Make contents interactive by adding quizzes and polls to generate engagement with readers
Use bullet points to break up text and make it easier to read
Make use of images, video, and infographics to break up the content and make it more compelling
Bring your organization to your customer’s door.
Customers everywhere trust more businesses that solve their problems and talk to them in their own language. An effective global engagement strategy narrows the gap between your organization and your customers, wherever they reside. A language services provider can help you bring your global initiatives to fruition.